Musician, Fashionista, Visual Artist, Political Activist
As a musician what has made Lady Gaga’s Brand unique, is the fact that she is a pop star who is a classically trained pianist. When she began to incorporate her skill on the piano she bonded it with her knack for visual art, i.e. playing a piano engulfed in flames during her 2010 performance of her song “Speechless” in Montreal.
Another element that is very near and dear to the Lady Gaga Brand is her eccentric sense of fashion. She has made a slew of fashion statements during some of her most memorable public appearances. This can be exemplified by taking a close look at the 2009 MTV Video Music Awards, where she made up to 5 wardrobe changes including her performance outfit. This act alone began to get people noticing Gaga’s knack for extreme fashion and caused that to be closely associated with her over all Brand.
Lady Gaga also chose the 2009 VMA’s to seize that monumental moment where she would no longer just be known as Lady Gaga the Up & Coming Pop Star, she would be on her way to becoming Lady Gaga the icon giving her the right to this Brand Analysis. This moment occurred on stage during her performance of her song “Paparazzi” where she was dressed in her signature almost swim wear-like outfits, this one in particular seemed to be sculpted from a wedding dress with an accompanying mask. While having the attendees and viewers at home fully engaged from her energetic and interesting dance routine, she took the performance a step further by sitting down at grand piano and showing her piano chops for a brief second only to carry on to the moment everyone remembered that year where she ended her performance covered in blood, playing out the death of a pop star caused by fame.
When crafting a personal Brand as an entertainer it is good to stand for something, take a position on a cause you feel strongly about. This is not suppose to be done solely to make your Brand appealing to the public, but this shows that you, the representative of your Brand has a pulse for what is going on in the world. Lady Gaga has shown us this by her taking an active stand on Gay Rights. She has not been shy about her views on the fact that she believes in equality for all people, but has even gone so far as to share her own Bi-sexuality with the public, while maintaining an untarnished Brand.
This stance has garnered her a large fan base in the gay community, which she is completely aware of based off of the context of a few of her hit songs such as “Born This Way” ,which she encourages people that they are on the right track because no matter what they are they were born that way. Your Brand has to be cohesive with your product and they both have to be appealing to your consumer. If Lady Gaga branded her self as she has but made music that did not cater to the people who find her brand appealing or vise versa, she would not be fulfilling her Brand’s over all potential.
These are some of the key elements that crafted the Lady Gaga brand into what it is today, which is by the way a very lucrative business for her and all of those who are associated with the Brand, which has an alleged net worth of $110 Million dollars. You can win, by crafting the proper Brand for you, but it takes a bit of self discovery to know who you are, to build a Brand that is truly yours.When it comes to Branding something to keep in mind is that everyones brand is different, because we are all different to a certain degree. Those things that truly make you who you are once realized and adequately capitalized on will play a key role in crafting the perfect Brand that will be the best representation of you, and the best representation of you is you.
~The One They Call NuSchool